David A. Larson is a theologian and missiologist.
Why Crux Logos?
Crux is the cross. It is the most profound expression of God’s love for us. It is also a simple visual represtentation of the vertical connection between God and us, and the horizontal connection between each other. The cross is where the sacrifice was made, where it was finished. (John 19:30)
Logos is the Word. It is reason. It is the Word made flesh. Logos was there in the beginning and through Logos were all things made. Logos is the Greek word used in John 1 to refer to the living Word, Jesus.
David A. Larson 